The Fashion 2.0

The "Future of Fashion" allows self proclaimed fashionista become fashion socialites. Honestly most "everyday" people would have had no exposure to brands like Marchesa, Pucci, Yses Saint Laurent without the assistant of modern technology i.e Live streaming, reality tv and social networking sites.

For a new brand, it gives them a competitive edge to compete with some of the well known brands, just imagine if you were a up and coming brand that had to cold call to market your line....You wouldn't have a chance

I strongly believe that websites are huge to the success of a fashion power house, it serves the same purpose as the mail order catalog when families starting migrating to the surburbs in the 20's